Social Samosa - Exploring Blogger Outreach Campaigns

Today, brand managers are looking at integrated marketing campaigns for their brands and leveraging the power of the blogging community. Increasingly, brands are exploring more intense associations which go beyond the usual Facebook and Twitter. Blogging contests have become an essential tool for brands to grab consumer attention and to drive home the core branding message.

Let’s look at three such blogger outreach campaigns :

Around the world with Expedia

The contest revolves around writing a blog post on ‘interesting people you’ve met when you’ve traveled’ to various places. This is an innovative consumer engagement activity by Expedia. The campaign delivers the core message of the brand, it connects travelers across the world. Through the contest, they are inviting bloggers to write about their experiences with fellow travelers or people who they meet while travelling and what connected them.

Kissan’s 100% real blogger!

The contest invites bloggers to write about a ‘real’ experience that they had while growing up or while bringing up their kids. This is a part of Kissan’s ‘Welcome to Kissanpur’ campaign. Through this contest, the brand is trying to drive home the message of going back to the roots, closer to the nature, away from the artificiality that surrounds today’s generation...

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Social Samosa - Kamaal R Khan's twitter account hacked

Some ‘breaking news’ for all of you, well, if you really want to put it that way We have seen and heard about celebrity accounts being hacked and revived before. But this one, is certainly something else. A lot of people who follow or know what Kamaal R Khan is remotely like on twitter, is likely to agree.

Two twitter users @AnonAbagnale and @nikunjbhuwalka hacked KRK’s twitter account today. You must be wondering why? Why all of a sudden this incident? Here are their reasons:

Reason 1: Apparently KRK spoke ill of @nikunjbhuwalka parents.

Reason 2: They disapproved of his tweets as they were derogatory, especially towards women.

Now, in the past, there have been a lot of incidents where twitter users have claimed, especially girls and women where Kamaal R Khan has sent them derogatory, lewd Direct Messages. There have been times where he has gone on a blocking spree and tweeting about it overnight. That’s not something new many of us know.

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